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Toga Hotels Announce Major Rebranding Exercise
Press Release | January 2013
|January 2013:Toga Hotels has announced the rebranding of 17 Medina Apartment Hotels to Adina Apartment Hotels and four Medina Apartment Hotels to Medina Serviced Apartments effective as of now. |
The rebrand has been designed to simplify the accommodation choice within the group for guests when travelling across Australia and Europe. By creating a distinction between Medina Serviced Apartments and Adina Apartment Hotels, Toga Hotels strengthens their ongoing commitment to apartment hotel accommodation solutions - offering guests strong and distinct brands.
The Medina brand was established by Toga Hotels in Australia in 1983 and has since become a household name with locations across Australia. The four Medina Serviced Apartments will continue to offer a comfortable and friendly home away from home for domestic and international travellers.
Adina Apartment Hotels were established in 2005 by Toga Hotels in Europe. The brand has grown to become the leading apartment hotel brand in Germany and in 2010 its presence was established in Australia via Adina Apartment Hotel Sydney, Crown Street in Surry Hills. Combining the best of both brands, Adina Apartment Hotels offer guests stylish and convenient apartments for a night, a week or longer. Guests can expect sophisticated and spacious apartment hotels with full hotel service.
Announcing the rebranding, CEO, Rachel Argaman said this is an exciting time for Toga Hotels. “Our group is looking to the future of our apartment hotel brands and the ongoing accommodation needs of our guests. The distinction between Adina Apartment Hotels and Medina Serviced Apartments is clear – Adina is apartment style accommodation with full hotel service and Medina represents the traditional serviced apartment offering.”
What won’t change is Toga Hotels’ strong focus on providing exemplary guest service. With guests at the heart of everything they do, the Toga Hotels’ team will continue to provide the highest level of accommodation and service.
Toga Hotels is one of the largest accommodation providers in Australia and currently operates 53 apartment hotels and hotels across Australia, New Zealand and Europe. Under the successful Toga Hotels umbrella are four brands; Adina Apartment Hotels, Medina Serviced Apartments, Vibe Hotels and Travelodge Hotels.
Toga Hotels is currently pursuing an ambitious growth strategy. Several Adina Apartment Hotels are set to open over the next two years, including Adina Apartment Hotel Bondi Beach (2013), Adina Apartment Hotel Mascot (2014) and Adina Apartment Hotel Royal Randwick Racecourse (2014). Other upcoming Toga Hotels include: Travelodge Hotel Hobart (2013), Travelodge Hotel Mariners Tuggerah (2014) and Vibe Hotel and Conference Centre Marysville (2014).
About Adina Apartment Hotels
|Apartment Space. Hotel Service. Adina Style|
|Adina Apartment Hotels is Toga Hotels’ international apartment hotel brand. |
Adina offers a range of accommodation solutions for guests including: one, two and three bedroom apartments and studio rooms. Each apartment has been designed to suit our guests’ needs, enticing them to make themselves at home. The apartments are appointed with a range of efficient features such as fully equipped kitchens, laundries and comfortable living spaces. Adina Apartment Hotels also feature lifestyle facilities and gardens.
Our essence of Australia extends throughout each Adina Apartment Hotel including: friendly service, Australian artworks and Australian wine lists.
|Adina Apartment Hotel Locations|
About Medina Serviced Apartments
|Your Home Away from Home|
|Medina Serviced Apartments have been welcoming guests to high quality serviced apartments in Australia for over 30 years. Accommodation options include one, two and three bedroom apartments as well as studio rooms – a perfect fit for one or many. Each spacious apartment is appointed with a range of contemporary and functional features such as: fully equipped kitchens, laundries and comfortable living spaces. Medina Serviced Apartments also feature lifestyle facilities making them an ideal choice for family holidays, business trips, relocations and more. |
|Medina Apartment Hotel Locations |
|Medina Serviced Apartments Canberra (formerly Medina Classic Canberra)|
Medina Serviced Apartments Double Bay (formerly Medina Executive Double Bay)
Medina Serviced Apartments North Ryde (formerly Medina Executive North Ryde)
Medina Serviced Apartments Martin Place (formerly Medina Classic Martin Place)
|Download press release PDF here|